Positioning: What you need for a successful Marketing Strategy
Completed by RISHABH CHUGH
February 1, 2023
11 hours (approximately)
RISHABH CHUGH's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Competitive Analysis
- Category: Product Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Market Intelligence
