Developing a Winning Marketing Strategy
Completed by Chenyuxiao Zhang
September 20, 2024
16 hours (approximately)
Chenyuxiao Zhang's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Target Market
- Category: Product Marketing
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing Planning
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Branding
- Category: Consumer Behaviour
