How to Sell: An Overview of Fundamental Selling Techniques
Completed by Roberto Fiorillo
January 30, 2026
2 hours (approximately)
Roberto Fiorillo's account is verified. Coursera certifies their successful completion of How to Sell: An Overview of Fundamental Selling Techniques
What you will learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you will gain
- Category: Active Listening
- Category: Cold Calling
- Category: Communication Strategies
- Category: Sales Process
- Category: Lead Generation
- Category: Overcoming Objections
- Category: Solution Selling
- Category: Customer Engagement
- Category: Sales Strategy
- Category: Customer Relationship Building
- Category: General Sales Practices
- Category: Selling Techniques
