Attract and Engage Customers with Digital Marketing
Completed by Daria Novikova
February 24, 2026
14 hours (approximately)
Daria Novikova's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Digital Marketing
- Category: Content Optimization
- Category: Customer Analysis
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Google Ads
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
