Channel Management and Retailing
Completed by Sophie Davasse
July 10, 2025
9 hours (approximately)
Sophie Davasse's account is verified. Coursera certifies their successful completion of Channel Management and Retailing
What you will learn
Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.
Skills you will gain
- Category: Digital Transformation
- Category: Retail Store Operations
- Category: Growth Strategies
- Category: Company, Product, and Service Knowledge
- Category: Web Presence
- Category: Supply Chain
- Category: Marketing Channel
- Category: Promotional Strategies
- Category: Merchandising
- Category: Cross-Channel Marketing
- Category: Supply Chain Planning
- Category: Market Dynamics
