Integrated and Strategic Communication Campaigns
Completed by Edna Beverla
September 24, 2026
6 hours (approximately)
Edna Beverla's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Branding
- Category: Brand Management
- Category: Marketing Communications
- Category: Media Strategy
- Category: Media and Communications
- Category: Corporate Communications
- Category: Business Strategy
- Category: Public Relations
- Category: Campaign Planning
- Category: Integrated Marketing Communications
- Category: Communication Strategies
- Category: Target Market
