From Likes to Leads: Interact with Customers Online
Completed by Archana Chettur Sivadas
December 16, 2025
20 hours (approximately)
Archana Chettur Sivadas's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
- Category: Content Scheduling
- Category: Social Media Marketing
- Category: Drive Engagement
- Category: Social Media Management
- Category: Social Media Strategy
- Category: Social Media Content
- Category: Customer Engagement
- Category: Advertising Campaigns
