Attract and Engage Customers with Digital Marketing
Completed by Colin West
May 9, 2026
14 hours (approximately)
Colin West's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Online Advertising
