Measure and Optimize Social Media Marketing Campaigns
Completed by Nathaniel Lynch
February 18, 2026
12 hours (approximately)
Nathaniel Lynch's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: A/B Testing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Facebook
- Category: Digital Advertising
- Category: Data-Driven Marketing
