Global Impact: Multiculturalism
Completed by Angel Velez
October 2, 2023
13 hours (approximately)
Angel Velez's account is verified. Coursera certifies their successful completion of Global Impact: Multiculturalism
What you will learn
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
Skills you will gain
- Category: Marketing Strategies
- Category: Diversity Marketing
- Category: Cultural Responsiveness
- Category: Team Leadership
- Category: Communication Strategies
- Category: Culture
- Category: Customer Analysis
- Category: Intercultural Competence
- Category: Workplace inclusivity
- Category: Target Market
- Category: Advertising
- Category: Diversity and Inclusion
