AI for Marketing
Completed by Katherine Blanks
April 23, 2026
14 hours (approximately)
Katherine Blanks's account is verified. Coursera certifies their successful completion of AI for Marketing
What you will learn
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
Skills you will gain
- Category: Email Marketing
- Category: Data-Driven Marketing
- Category: Content Creation
- Category: Content Strategy
- Category: AI Personalization
- Category: Performance marketing
- Category: Email Automation
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Campaign Management
- Category: Content Optimization
- Category: Generative AI Agents
