Developing a Winning Marketing Strategy
Completed by Andrew Lohmann
August 31, 2024
16 hours (approximately)
Andrew Lohmann's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Branding
