Attract and Engage Customers with Digital Marketing
Completed by German Rivas Chinchilla
January 18, 2026
14 hours (approximately)
German Rivas Chinchilla's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Content Optimization
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Marketing
