Digital Marketing Capstone
Completed by Elijah Martinez
June 25, 2024
17 hours (approximately)
Elijah Martinez's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Performance Analysis
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Market Research
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Digital Media Strategy
