Attract and Engage Customers with Digital Marketing
Completed by Lisabeth Williams
November 2, 2025
14 hours (approximately)
Lisabeth Williams's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Advertising Campaigns
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
