Developing a Winning Marketing Strategy
Completed by WEI KEI YAP
June 9, 2025
16 hours (approximately)
WEI KEI YAP's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Branding
