Assess for Success: Marketing Analytics and Measurement
Completed by Muhammad Mohsin Zakaria Muhammad Zakaria
September 12, 2024
18 hours (approximately)
Muhammad Mohsin Zakaria Muhammad Zakaria's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Digital Marketing Campaigns
- Category: Marketing Analytics
- Category: Data Presentation
- Category: Data Visualization
- Category: A/B Testing
- Category: Marketing Budgets
- Category: Performance Measurement
- Category: Paid media
- Category: Spreadsheet Software
