Strategies for Converting and Retaining Customers Online
Completed by Michael Sweetman
June 18, 2024
10 hours (approximately)
Michael Sweetman's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Keyword Research
- Category: Target Audience
- Category: Lead Generation
- Category: Digital Marketing Campaigns
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Customer Retention
- Category: Target Market
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Content Optimization
- Category: Paid media
