Developing a Winning Marketing Strategy
Completed by Carl Downs
August 4, 2026
16 hours (approximately)
Carl Downs's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Customer Insights
- Category: Market Analysis
- Category: Marketing Strategies
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Value Propositions
- Category: Market Research
- Category: Target Market
