Optimizing a Website for Google Search
Completed by Marina Ferreira Morais
November 8, 2025
13 hours (approximately)
Marina Ferreira Morais's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Expectation Management
- Category: Content Strategy
- Category: A/B Testing
- Category: Competitive Analysis
- Category: Campaign Management
- Category: Web Analytics and SEO
- Category: Marketing
- Category: Google Analytics
- Category: Key Performance Indicators (KPIs)
- Category: Content Optimization
- Category: Content Development and Management
- Category: Content Performance Analysis
