Integrated and Strategic Communication Campaigns
Completed by Anna Lavryk
December 15, 2023
6 hours (approximately)
Anna Lavryk's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media and Communications
- Category: Media Strategy
- Category: Corporate Communications
- Category: Advertising Campaigns
- Category: Stakeholder Communications
- Category: Business Strategy
- Category: Communication Strategies
- Category: Brand Strategy
- Category: Integrated Marketing Communications
- Category: Branding
- Category: Media Planning
- Category: Public Relations

