Developing a Winning Marketing Strategy
Completed by SITI NOOR HASMAH BINTI ISHAK
March 29, 2026
16 hours (approximately)
SITI NOOR HASMAH BINTI ISHAK's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Value Propositions
- Category: Market Analysis
- Category: Target Audience
- Category: Product Marketing
- Category: Customer Analysis
