Applying Data Analytics in Marketing
Completed by Yun-Chen Lee
March 22, 2026
16 hours (approximately)
Yun-Chen Lee's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Digital Marketing
- Category: Marketing
- Category: Advanced Analytics
- Category: Marketing Strategies
- Category: Customer Retention
- Category: Predictive Modeling
- Category: Social Media Analytics
- Category: Social Network Analysis
- Category: Data Analysis
- Category: Analytics
- Category: Marketing Strategy and Techniques
- Category: Data Ethics
