Positioning: What you need for a successful Marketing Strategy
Completed by Nia Sampson
April 3, 2025
11 hours (approximately)
Nia Sampson's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Marketing Strategy and Techniques
- Category: Market Intelligence
- Category: Product Marketing
- Category: Marketing
- Category: Strategic Marketing
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Target Market
