Foundations of Digital Marketing and E-commerce
Completed by Kalinga Mithun Dhananjaya Silva
February 7, 2026
12 hours (approximately)
Kalinga Mithun Dhananjaya Silva 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Customer Engagement
- Category: Data Storytelling
