Foundations of Digital Marketing and E-commerce
Completed by Mel Bertalan dos Santos Irazabal
June 2, 2025
12 hours (approximately)
Mel Bertalan dos Santos Irazabal's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Data Storytelling
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Branding
- Category: Conversion Funnel Analysis
- Category: E-Commerce
- Category: Marketing Analytics
