From Likes to Leads: Interact with Customers Online
Completed by Marcel Messer Beas
December 29, 2025
20 hours (approximately)
Marcel Messer Beas's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Customer Engagement
- Category: Online Advertising
- Category: Advertising
- Category: Digital Advertising
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Branding
- Category: Customer Relationship Building
- Category: Social Media
