Attract and Engage Customers with Digital Marketing
Completed by Katherine Gutiérrez
February 23, 2026
14 hours (approximately)
Katherine Gutiérrez's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Target Audience
- Category: Customer Analysis
