Effective Marketing in the Global Marketplace
Completed by ANG XIN NI
March 16, 2026
3 hours (approximately)
ANG XIN NI 's account is verified. Coursera certifies their successful completion of Effective Marketing in the Global Marketplace
What you will learn
Understand the importance of defining a target audience and apply practical tips for identifying and segmenting diverse consumer groups.
Discover essential elements for a compelling value proposition that connects with diverse segments, effectively conveying unique benefits.
Understand the significance of SEO marketing and learn how to optimize content to improve search engine rankings and visibility.
Acknowledge data-driven marketing decisions, and spot vital data points for tracking and analysis, empowering informed strategies.
Skills you will gain
- Category: Market Research
- Category: Value Propositions
- Category: Marketing
- Category: Target Market
- Category: Data-Driven Decision-Making
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Diversity Marketing
- Category: Marketing Planning
- Category: Global Marketing
- Category: Data-Driven Marketing
- Category: Branding

