Developing a Winning Marketing Strategy
Completed by Alan Kim
February 11, 2025
16 hours (approximately)
Alan Kim's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Target Audience
- Category: Marketing
- Category: Value Propositions
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
