From Likes to Leads: Interact with Customers Online
Completed by Man Ting Kwan
November 15, 2025
20 hours (approximately)
Man Ting Kwan's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Content Scheduling
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Advertising Campaigns
- Category: Brand Awareness
- Category: Social Media Content
- Category: Social Media Management
- Category: Drive Engagement
- Category: Marketing Analytics
- Category: Social Media Marketing
