Artificial Intelligence in Marketing
Completed by Elizabeth G Van Arnam
August 11, 2025
10 hours (approximately)
Elizabeth G Van Arnam's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Customer Engagement
- Category: Customer Insights
- Category: Data-Driven Marketing
- Category: AI Integrations
- Category: Personalized Campaigns
- Category: Network Analysis
- Category: Network Model
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Digital Transformation
- Category: Case Studies
- Category: Data-Driven Decision-Making
