Marketing analytics: Know your customers
Completed by Shari Morgan
February 26, 2024
20 hours (approximately)
Shari Morgan's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Big Data
- Category: Customer Data Management
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Customer Insights
- Category: Digital Media Strategy
- Category: Predictive Analytics
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Marketing Effectiveness
- Category: Customer Engagement
