Foundations of Digital Marketing and E-commerce
Completed by Yuen Wah Athena Chan
February 15, 2024
12 hours (approximately)
Yuen Wah Athena Chan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Branding
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: E-Commerce
- Category: Search Engine Marketing
- Category: Performance Measurement
- Category: Digital Marketing
