Digital Marketing Capstone
Completed by Mohamed Shaheen
May 29, 2023
17 hours (approximately)
Mohamed Shaheen's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Performance Analysis
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Market Research
- Category: Online Advertising
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Email Marketing
- Category: Campaign Management
