Data Analytics Methods for Marketing
Completed by Adriana Del Carmen Toulier Salcedo
June 23, 2024
12 hours (approximately)
Adriana Del Carmen Toulier Salcedo's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: A/B Testing
- Category: Descriptive Analytics
- Category: Regression Analysis
