Introduction to Public Relations
Completed by Brian Simons
November 14, 2024
25 hours (approximately)
Brian Simons's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Performance Metric
- Category: Marketing and Public Relations
- Category: Media Relations
- Category: Public Relations
- Category: AI literacy
- Category: Communication Planning
- Category: Strategic Communication
- Category: Media and Communications
- Category: Campaign Planning
- Category: Target Audience
- Category: Program Evaluation
- Category: Generative AI
