Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Xiyun Chen
November 20, 2023
11 hours (approximately)
Xiyun Chen's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Brand Strategy
- Category: Marketing Psychology
- Category: Advertising
- Category: Marketing
- Category: Brand Management
- Category: Marketing and Public Relations
- Category: Media and Communications
- Category: Marketing Management
- Category: Marketing Budgets
- Category: Marketing Planning
- Category: Marketing Communications
- Category: Campaign Planning
