Attract and Engage Customers with Digital Marketing
Completed by HUYNH THI YEN THOA
July 26, 2025
14 hours (approximately)
HUYNH THI YEN THOA's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Keyword Research
- Category: Target Audience
- Category: Online Advertising
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Advertising Campaigns
