Attract and Engage Customers with Digital Marketing
Completed by Sarah Mullen
April 12, 2026
14 hours (approximately)
Sarah Mullen's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Content Optimization
- Category: Customer Engagement
