Attract and Engage Customers with Digital Marketing
Completed by Peyton Callanan
August 12, 2026
14 hours (approximately)
Peyton Callanan's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Google Ads
- Category: Customer Analysis
- Category: Persona Development
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
- Category: Target Audience
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Marketing Strategy and Techniques
