Market Research Essentials for Marketing Management
Completed by YAMINI R
July 28, 2025
3 hours (approximately)
YAMINI R's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Data Strategy
- Category: Business Research
- Category: Market Analysis
- Category: Market Data
- Category: Quantitative Research
- Category: Customer Insights
- Category: Data Literacy
- Category: Marketing
- Category: Market Research
- Category: Ideation
- Category: Data-Driven Decision-Making
- Category: Data Collection
