Social Media Marketing
Completed by Christine Aitken
July 29, 2025
13 hours (approximately)
Christine Aitken's account is verified. Coursera certifies their successful completion of Social Media Marketing
What you will learn
Develop targeted strategies for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest
Create engaging content and high-performing ads tailored to each platform
Track metrics, analyze audience behavior, and refine campaigns with data
Build and manage end-to-end social media campaigns using tools and calendars
Skills you will gain
- Category: Social Media Analytics
- Category: Performance Analysis
- Category: Target Audience
- Category: Branding
- Category: Performance Measurement
- Category: Social Media Content
- Category: Brand Management
- Category: Social Media
- Category: Campaign Planning
- Category: Content Performance Analysis
- Category: Campaign Management
- Category: Digital Marketing Tools
