Understanding the Campaign Components
Completed by YIEW HUI LAI
August 22, 2025
9 hours (approximately)
YIEW HUI LAI's account is verified. Coursera certifies their successful completion of Understanding the Campaign Components
What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Communication Strategies
- Category: Owned Media
- Category: Brand Strategy
- Category: Advertising
- Category: Public Relations
- Category: Market Research
- Category: Integrated Marketing Communications
- Category: Resource Allocation
- Category: Paid media
- Category: Campaign Planning
- Category: Marketing Communications
- Category: Research and Design
