Assess for Success: Marketing Analytics and Measurement
Completed by Henry Andres Caldas Rojas
May 12, 2025
18 hours (approximately)
Henry Andres Caldas Rojas's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: Spreadsheet Software
- Category: Performance Measurement
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Media Strategy
