Developing a Winning Marketing Strategy
Completed by Diana Iracheta Martinez
February 4, 2025
16 hours (approximately)
Diana Iracheta Martinez's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Market Research
- Category: Market Analysis
- Category: Target Audience
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Customer Insights
