International Marketing and Management
Completed by Markus Lupp
August 12, 2024
9 hours (approximately)
Markus Lupp's account is verified. Coursera certifies their successful completion of International Marketing and Management
What you will learn
Interpret how a nation’s culture is formed from its history, language, and societal norms.
Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis.
Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers.
Comprehend and deploy techniques for successful business-to-business (B2B) marketing.
Skills you will gain
- Category: Human Resources
- Category: Cultural Responsiveness
- Category: Culture
- Category: Cultural Sensitivity
- Category: Target Market
- Category: Staff Management
- Category: Human Resource Strategy
- Category: Intercultural Competence
- Category: Team Management
- Category: Strategic Marketing
- Category: Organizational Strategy
- Category: People Management
