Introduction to Digital Advertising
Completed by Silvia Elizabeth Ruiz DÃaz
June 23, 2026
6 hours (approximately)
Silvia Elizabeth Ruiz DÃaz's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Media Buying
- Category: Digital Advertising
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Pivot Tables And Charts
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Advertising Campaigns
- Category: Online Advertising
