Data Analytics Methods for Marketing
Completed by Varun Jayaram Anand Subamanian
September 29, 2024
12 hours (approximately)
Varun Jayaram Anand Subamanian's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Advertising Campaigns
- Category: Customer Insights
- Category: Persona Development
- Category: Descriptive Analytics
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing Effectiveness
- Category: Marketing
