Foundations of Digital Marketing and E-commerce
Completed by Maria Eduarda da Silva Freitas Barboza
March 25, 2025
12 hours (approximately)
Maria Eduarda da Silva Freitas Barboza's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance marketing
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Branding
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
